The web is being rebuilt around people. The content is created by the people. Websites are turning into web-apps. A web-app is a gamble on content. The people use the interface to do this. Interfaces are the language of software. Language influences behaviour C.S. plays an integral part in app design We need to think skills not roles
W t do we say sc w us s click chive, but m sage w al ady chiv by some e ir t m so y c ’t d b chive. It’s not r , but same me didn’t , oh y h s w h c c l g emails w l, now I k ab t ...H . ” A typical c t t q n A typical q
Message for: Any user To tell them: They don’t need to archive, it’s already been done So they: Stop trying, and move on Displayed via: Flash box on app (60 char max) When: After user tries to archive already archived message Tone: Clear, personal, like a work colleague. Microcopy framew k
R : Duplic e Archive E m sage al ady chiv Y c ’t chive a m sage A m sag Th m sage s b n chiv by y e y r co g s Y c ’t chive a m sage A m sag Bump Bad sw s
Message for: Purchasing users To tell them: Their order is enroute So they: Know what’s up, and feel happy Displayed via: Email When: Immediately upon order Tone: Fun. Make this user laugh at their damn keyboard. Microcopy framew k
“Thanks for your order with CD Baby! Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Wednesday, September 19th. I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!”
destraynor
visional_engineering_and_design
takeshiinotsume
kubosaya
dieckg
cyberagentdevelopers
hjmkth
kawaiirailroads
achafetz
ajstarks
stephaniewalter
uxaustralia
sugiyama_sukedachi
marcelosomers
bkeepers
bryan
sonatard
holman
sstephenson
smashingmag
bcantrill
trishagee
kneath
malarkey
frogandcode