Music & Morning Musume

Transcript

1. music & morning musumeŇ
   ԻָͱϞʔχϯά່Ň
   OR, the wonderful world of japanese idols and completely non-scientific trends and analytics
   OR, why we built a community for the niche
   

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2. hi, i’m bryan
   o_O;
   i like design, code and j-pop
   (in python)
   

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4. ʮҰʯ please DO keep an open mind.
   

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5. ʮೋʯ please DO ask for clarification.
   

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6. ʮࡾʯ there are no DONT’S.
   except being closed minded :(
   

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7. ΞΠυϧ
   an introduction to idols
   

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8. In Japanese culture, idols are (usually female) media
   personalities in their teens and early twenties who are
   considered particularly attractive or cute and who will,
   for a period ranging from several months to a few years,
   regularly appear in the mass media, e.g. as singers for J-
   pop groups, actors, TV personalities (tarento), models in
   photo spreads published in magazines, advertisements,
   etc.
   — Wikipedia
   

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9. IT’S
   NOT
   THIS
   

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10. IT’S
    THIS
    

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11. AND
    THIS
    

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12. AND DEFINITELY
    THIS
    

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13. talent is a factor, but not as
    effective as personality & charm
    

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14. Ϟʔχϯά່ɻ
    morning musume’s
    unique nature
    

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15. Utada
    Pu y AmiYumi
    Pizzicato Five
    American
    POP MUSIC
    ೔ຊ
    POP MUSIC
    

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16. ೔ຊ
    POP MUSIC
    IDOLS
    ϞŇ
    

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17. niche.
    

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18. but you knew of them
    before
    i ever started.
    

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21. the dramatic “chipmunk” premiered
    on morning musume’s variety show,
    hello! morning
    

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22. the group
    is cyclical
    

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23. before december 15th
    

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24. between december 15th & january 2nd
    

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25. after january 2nd
    

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26. after january 2nd
    new members
    

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27. ࢲ͸ϮλͰ͢
    fandoms and their
    dynamic interests
    

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28. the very nature of idols:
    their personality, talent and looks
    encourage favoritism
    

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29. fans support their favorite
    wholeheartedly
    by wearing the idol’s color,
    waving glowsticks & buying
    merchandise
    

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30. idols are SRS BSNS
    fans buy shit
    such as t-shirts, photosets,
    dvds and of course, music
    

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32. our japan
    budget
    

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33. the money we
    spent on stuff
    our japan
    budget
    

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34. the money we
    spent on stuff
    our japan
    budget
    *nom*
    *nom*
    

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36. as the cycle progresses,
    a fan’s favorites change
    

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37. see the
    cycle yet?
    

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38. ϋϩʂϥϯΩϯά
    ranking favorites and the
    purpose of hello! ranking
    

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42. the ethos of hello! ranking in 3 words
    these could very well be interconnected.
    

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43. pride
    “... and that’s why I love this girl.”
    

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44. posterity
    “so why did I love this girl?”
    

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45. parade
    “I’m showing you why I love this girl.”
    

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46. fostering a
    cyclical
    experience
    

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47. trends matter and they matter a lot
    

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48. validation & invalidation
    human minds are moldable. we ponder. a lot.
    

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49. Takahashi Ai Sayashi Riho Kamei Eri
    

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50. Takahashi Ai Sayashi Riho Kamei Eri
    eri graduates, riho joins
    

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51. empowerment
    “I love doing this.”
    

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52. connection
    “I found other people who love this too!”
    

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53. ͓ؼΓͳ͍͞ʂ
    bringing it home
    

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54. = coding fandom
    

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55. = design fandom
    

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56. = your fandom?
    ?
    

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57. ͓ΘΓ
    the end
    

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