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In The Pink: A Labor of Love

In The Pink: A Labor of Love

The story of building a product and bootstrapping Dribbble, a site for designers to share screenshots of what they're working on. Also, thoughts on niche opportunities in social space.

Rich Thornett

June 08, 2012
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  1. IN THE PINK
    a labor of love
    Rich Thornett
    @frogandcode
    Friday, June 8, 2012

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  2. WHERE SHARING IS CARING
    Friday, June 8, 2012

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  3. GAME PLAN
    • Creative control
    • Product design
    • Social studies
    • Sustainability
    Friday, June 8, 2012

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  4. CREATIVE CONTROL
    Friday, June 8, 2012

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  5. “We get into creative work because
    we have good taste.”
    – Ira Glass
    http://www.brainpickings.org/index.php/2012/02/22/ira-glass-on-the-secret-of-success/
    Friday, June 8, 2012

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  6. Friday, June 8, 2012

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  7. COLLAB-HOORAY
    Dan C[SS]ederholm
    Friday, June 8, 2012

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  8. “Let's make a site that's purple.”
    – Dan Cederholm
    Friday, June 8, 2012

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  9. in the pink
    in good health and doing well
    Friday, June 8, 2012

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  10. CODING HORROR
    Jeff Atwood leaves Stack Exchange,
    to spend more time with his family.
    http://www.codinghorror.com/blog/2012/02/farewell-stack-exchange.html
    Friday, June 8, 2012

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  11. product
    f(scope, time, resources)
    Friday, June 8, 2012

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  12. “It's a bummer there's no TechCrunch of
    lifestyle businesses.”
    – Matt Haughey
    http://a.wholelottanothing.org/2012/03/my-webstock-talk.html
    LESSONS FROM A 40-YEAR-OLD
    Friday, June 8, 2012

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  13. PRODUCT DESIGN
    Friday, June 8, 2012

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  14. “Designing a product is keeping 5,000 things in your
    brain... and fitting them all together... every day you
    discover something new... a new problem or a new
    opportunity, to fit these things together a little
    differently.”
    – Steve Jobs
    http://www.appleinsider.com/articles/11/11/15/steve_jobs_lost_interview_design_is_keeping_5000_things_in_your_brain.html
    Friday, June 8, 2012

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  15. Mission
    CHECKS AND BALANCES
    Users
    Revenue
    Friday, June 8, 2012

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  16. PLANTING SEEDS
    Friday, June 8, 2012

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  17. Woo ideal users
    Friday, June 8, 2012

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  18. YES...
    it helps to have a rockstar co-founder
    http://www.coppermanland.com/band
    Styling, as always
    Friday, June 8, 2012

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  19. we sent a hand-picked beta group
    snail mail invitations
    & t-shirts
    BUT...
    Friday, June 8, 2012

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  20. established culture and content
    EARLY ADOPTERS
    like Shaun Inman
    http://dribbble.com/shauninman/projects/2608-Mimeo-and-the-Kleptopus-King
    Friday, June 8, 2012

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  21. SOCIAL ARCHITECTURE
    Friday, June 8, 2012

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  22. INVITATIONS
    • Graceful growth
    • Drafting: Ownership and accountability
    • Community changes slowly, feels stable
    • Delay spending time on filtering noise
    • Time we spend on user support
    • Scaling concerns
    growth hormones that regulate...
    Friday, June 8, 2012

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  23. INVITATIONS...
    Marketing wasn't our focus,
    but creating scarcity can build
    BUZZ.
    It scares us sometimes.
    Friday, June 8, 2012

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  24. STONE SOUP
    • Throttled shots (24 per month)
    • Comments
    • Likes
    • Following
    • Rebounds
    • Navigation: Following, Popular, Everyone
    • Working beta: 8-months to marinate
    Friday, June 8, 2012

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  25. “Community sites need time to grow. We shut
    down new users signups and there were very few
    features added between 2002-2004.”
    – Matt Haughey, MetaFilter
    http://a.wholelottanothing.org/2012/03/my-webstock-talk.html
    IS MY BETA TOO BIG?
    Friday, June 8, 2012

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  26. COMMUNITY
    • Communities are grown, not manufactured
    • Happy users become guardians and advocates
    • The perception of quality matters a lot
    Community is your
    competitive advantage
    Friday, June 8, 2012

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  27. COMMUNITY
    MANAGEMENT
    Friday, June 8, 2012

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  28. FRENCH
    PARENTING
    Steward, don't police
    Let the community figure
    it out whenever possible.
    Friday, June 8, 2012

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  29. LEND A HANDBOOK
    Once a guideline is written down,
    there's no debate. Simply link to it.
    Friday, June 8, 2012

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  30. DECISIONS
    Friday, June 8, 2012

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  31. GAMIFICATION
    “There's a fine line between
    stupid and clever.”
    – David St. Hubbins, Spinal Tap
    Here lies David St. Hubbins.
    And why not?
    Friday, June 8, 2012

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  32. PIXELS & DONATIONS?!
    Thankfully, my stock market idea never even got this far.
    Friday, June 8, 2012

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  33. FEEDBACK
    Give users what they need.
    It may not be want they want.
    Avoid knee-jerk reactions.
    Complexity has to earn your attention.
    Friday, June 8, 2012

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  34. REVENUE
    •Ads
    •Pro accounts (designers)
    •Jobs
    •Pro accounts (hirers)
    •[Marketplace]
    And always be selling t-shirts
    Friday, June 8, 2012

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  35. “Make it programmable.”
    – Fred Wilson, wealthy VC
    http://thinkvitamin.com/web-apps/fred-wilsons-10-golden-principles-of-successful-web-apps/
    API
    Friday, June 8, 2012

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  36. API
    “Don't publish an API without a strategy. If
    you rely on revenue, establish your business
    model. When you understand how access to
    your data complements that model, then...
    make it programmable.”
    – Me, paycheck hugger
    Friday, June 8, 2012

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  37. “Simply making decisions, one after
    another, can be a form of art.”
    – John Gruber
    http://www.youtube.com/watch?v=xk3UcgbbmxQ
    Friday, June 8, 2012

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  38. SOCIAL
    STUDIES
    Friday, June 8, 2012

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  39. “By far, our biggest competitor for all our
    products is email.”
    –David Heinemeier Hansson
    http://www.sebastianmarshall.com/37signals-we-compete-with-email
    Friday, June 8, 2012

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  40. THE SOCIAL NETWORK
    Facebook, Twitter, etc. Social email?
    Friday, June 8, 2012

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  41. MIND THE GAP
    Which problems or people are underserved?
    Friday, June 8, 2012

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  42. FACEBOOK PIE
    And this is just the world of images...
    Others
    Not all-inclusive and not drawn to scale! (Dribbble is much bigger in my head :)
    Friday, June 8, 2012

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  43. Facebook may want its pie back...
    but at pie-high prices
    $1 billion / slice
    Friday, June 8, 2012

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  44. DSN
    Domain Specific Network
    A social network focused on a
    single domain that is distinguished
    by its community.
    Friday, June 8, 2012

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  45. SCRATCH A NICHE
    • Simple value proposition
    • Focus on quality v. scale
    • Niches are good for targeted advertising
    or marketplaces
    Friday, June 8, 2012

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  46. COMMUNITY
    • Communities are grown, not manufactured
    • Money & tech are good for manufacturing, but
    growing requires nurturing and patience.
    Once More, with Feeling
    Community is your
    competitive advantage
    Friday, June 8, 2012

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  47. Domain Specific Network (DSN)
    Friday, June 8, 2012

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  48. dailymile is a "social experience for active people."
    It's a bootstrapped, profitable 2 person company.
    ~500,000 registered users
    Revenue comes from integrated advertising and Pro accounts.
    Friday, June 8, 2012

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  49. Ravelry is a site for knitters and crocheters.
    It's a bootstrapped, profitable 4 person company.
    2,170,320+ registered users
    Revenue comes from Yarn-related advertising and pattern sales.
    http://blog.ravelry.com/2012/01/25/how-does-ravelry-make-money/
    Friday, June 8, 2012

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  50. SUSTAINABILITY
    Friday, June 8, 2012

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  51. DO
    patronize me
    KICKSTARTER ECONOMY
    Friday, June 8, 2012

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  52. “If I like the things you create, nothing makes me
    happier than giving you money to keep doing it.”
    – Jason Santa Maria
    https://twitter.com/#!/jasonsantamaria/status/167342553778237440
    Friday, June 8, 2012

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  53. CHEERS!
    Rich Thornett
    Dribbble
    http://dribbble.com
    @frogandcode
    Friday, June 8, 2012

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