UXA2023 Alina Butolina - The Value of Global Inclusive Design Practices

Transcript

1. The Value of Global
   Inclusive Design
   Practices
   Alina Butolina
   

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2. Acknowledgement of Country
   I would like to acknowledge the Traditional
   Custodian of the land we meet on today, the
   Gadigal People. I would like to pay my
   respects to their Elders past and present.
   I extend that respect to Aboriginal and Torres
   Strait Islander peoples here today.
   

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3. Inclusive Design???
   

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4. In this presentation
   • Clarify what inclusive design is
   • How to practice it
   • Benefits of inclusive design
   

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5. Definition
   Inclusive design is design that considers the full range
   of human diversity with respect to ability, language,
   culture, gender, age and all other forms of human
   difference.
   

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6. Diversity
   is a number
   Inclusion
   is a process
   Equity
   is an outcome
   

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7. How do we design for everyone?
   

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8. Designing for everyone
   

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9. Human-centred design approach
   Persona B
   Persona A
   

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10. Inclusive Design
    

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11. Products & services put through the
    lens of the most complex experiences
    will challenge your product and make
    it better
    

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12. Solve for one, and extend to many
    

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13. Solve for one, and extend to many
    

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14. Solve for one, and extend to many
    

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15. Solve for one, and extend to many
    

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16. ID in the design process
    

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17. Where to practice ID
    

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18. Multi million dollar design mistake
    $4.4
    billion
    

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19. Multi million dollar design mistake
    $336
    million
    

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20. Multi million dollar design mistake
    $336
    million
    

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21. The benefits
    

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22. What are the benefits?
    Enhances Reputation &
    Builds Trust
    Drives Innovation and
    Creativity
    Enhances Customer
    Experience
    Opens New Markets
    

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23. Enhances Customer Experience
    Accessible game controllers
    

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24. Opens New Markets
    Audiobooks
    

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25. Enhances Reputation & Builds
    Trust
    Uber Safety Feature
    

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26. Drives Innovation & Creativity
    • Game changing designs
    • Questions the norms
    • Making people feel valued,
    respected and seen
    

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27. Where to start
    

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28. Resources
    Books
    Podcasts
    

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29. How can you incorporate ID?
    Pilot
    Process
    change
    Connecting to
    communities
    Awareness
    & buy-in
    

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30. One takeaway from today
    By considering people that have the
    most unique experiences we can
    elevate the quality of our designs.
    

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31. Questions
    

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32. Thank you
    

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