Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Three Pipe Problems

Three Pipe Problems

Given at the 2012 Front End Design Conference, Creative Mornings Orlando, 2012 re:build Conference, and 2013 BlendConf.

Jason VanLue

June 08, 2012
Tweet

More Decks by Jason VanLue

Other Decks in Design

Transcript

  1. View Slide

  2. @jasonvanlue
    Jason VanLue
    —2013 Blend Conf—

    View Slide

  3. envylabs.com

    View Slide

  4. View Slide

  5. View Slide

  6. threepi.pe

    View Slide

  7. “As a rule,” said Holmes, “the more bizarre
    a thing is the less mysterious it proves to
    be.“What are you going to do, then?” I
    asked. “To smoke,” he answered. “It is quite
    a three pipe problem, and I beg that you
    won’t speak to me for !i!ty minutes.”
    —Sir Arthur Conan Doyle

    View Slide

  8. We
    Solve Problems

    View Slide

  9. Sir Henry Cole
    1847

    View Slide

  10. "Of high art in this country there is
    abundance, of mechanical industry and
    invention an unparalleled profusion.
    The thing still remaining to be done is to
    e!fect the combination of the two, to
    wed high art with mechanical skill".
    —Sir Henry Cole

    View Slide

  11. Form & Function

    View Slide

  12. The 1930s

    View Slide

  13. View Slide

  14. “Manufactured goods served the
    purpose for which they were intended,
    but they came o!f production lines with
    a stagnant sameness.”
    —Henry Dreyfuss

    View Slide

  15. The Industrial Designer
    Make things prettier.

    View Slide

  16. Good industrial design is a
    silent salesman.
    Increased e!!iciency.
    A better look & feel
    Assurance
    Con!idence

    View Slide

  17. The Industrial Designer
    Decorator → Professional

    View Slide

  18. The Industrial Designer
    Polish → Purpose

    View Slide

  19. Products which valued and
    included design from the
    beginning drastically
    outsold those which did not.

    View Slide

  20. Design not only contributed
    to the physical worth of the
    product, but also to the
    financial worth of the
    product.

    View Slide

  21. Reject tradition when it stands in
    the way of utility & comfort.

    View Slide

  22. The
    Golden Age
    of
    Industrial Design

    View Slide

  23. Sound Familiar?

    View Slide

  24. Industrial Design

    Digital Design

    View Slide

  25. Design for the digital space,
    was predominantly
    decorative in nature. Design
    wasn't viewed as a part of
    the "building" process, it was
    relegated to the "make pretty"
    process.

    View Slide

  26. We're realizing (again) that
    design is much more than
    decoration.
    That it isn't all about how
    something looks, but it's
    how something works.

    View Slide

  27. Just like the mid­20th
    century was a renaissance
    for industrial design, I
    believe we're entering a
    renaissance for digital
    design.

    View Slide

  28. What’s the Common
    Denominator?

    View Slide

  29. View Slide

  30. We Design for
    People

    View Slide

  31. When we focus only on the
    utility of a product, and
    neglect the user of the
    product, we tend to focus on
    what the product IS, instead
    of who it's FOR.

    View Slide

  32. The result tends to be
    products that may perform a
    job well, but aren't that
    enjoyable to use.

    View Slide

  33. View Slide

  34. View Slide

  35. It's not just about what a
    product is used for. We must
    also consider who uses it.

    View Slide

  36. We Must Design with
    Empathy

    View Slide

  37. "You cannot understand good design if
    you do not understand people; design is
    made for people."
    —Dieter Rams

    View Slide

  38. "the most e!!icient machine is the one
    that is built around a person"
    —Henry Dreyfuss

    View Slide

  39. We Must Design for
    The Other Side of
    The Screen

    View Slide

  40. View Slide

  41. View Slide

  42. View Slide

  43. View Slide

  44. View Slide

  45. If your product reaches
    people then you need
    design.

    View Slide

  46. Our job is to solve real
    problems. For real people.

    View Slide

  47. View Slide

  48. View Slide

  49. View Slide

  50. Bob Loblaw’s Lawblog
    Guide to Creating Law
    Blogs by Bob Loblaw

    View Slide

  51. LET’S PLAY A GAME:
    Problem or Probleh?

    View Slide

  52. Probleh

    View Slide

  53. Probleh

    View Slide

  54. Probleh

    View Slide

  55. While others blew up stuff
    in their labs, Louis Pasteur
    made milk safe.

    View Slide

  56. Problem

    View Slide

  57. View Slide

  58. We want to fix the world we
    live in. So we design.

    View Slide

  59. That means we’ll keep
    designing.

    View Slide

  60. View Slide

  61. View Slide

  62. View Slide

  63. We are building
    environments around these
    screens.

    View Slide

  64. And it’s up to us what we
    build.
    Because everything on those
    screens has to be designed.

    View Slide

  65. Designers
    and
    Developers.

    View Slide

  66. “if we want design to be seen as more
    than decoration, we must treat
    development as more than plumbing.”
    —Cameron Koczon

    View Slide

  67. “We enter into close co-operation with
    the engineers. Perspective drawings are
    !ine up to a point, but they can be
    misleading. So, as soon as possible, we
    get a form into clay and actually do our
    designing in this pliable material.”
    —Henry Dreyfuss

    View Slide

  68. What we build doesn’t have
    to be complicated. It just has
    to be for people.

    View Slide

  69. "the things you and I make may not
    make a visible footprint on the earth.
    What do we want to spend more time
    with. What do we want to shape us.
    What do we want to see grow."
    —Wilson Miner

    View Slide

  70. What problems to you want
    to solve?

    View Slide

  71. Design solves problems.

    View Slide

  72. Design can change the
    world.

    View Slide

  73. How?

    View Slide

  74. "People who really want to make a
    di!ference in the world aren't
    determined to revolutionize the world
    all at once; they're satis!ied with small
    changes."
    —Beth Clark

    View Slide

  75. "They don't do anything to call
    attention to themselves, they simply pay
    attention to the everyday needs of
    others…"
    —Beth Clark

    View Slide

  76. Solve real problems.
    Design real solutions.
    For real people.

    View Slide

  77. @jasonvanlue
    Thank You!

    View Slide