ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020

Transcript

1. ϐϯνΛνϟϯεʹ
   ະདྷΛͭ͘Δ
   ϓϩμΫτϩʔυϚοϓ
   ೔ຊϚΫυφϧυגࣜձࣾ
   ൧পѥل
   

   View Slide

2. Agenda
   Product Roadmap
   ϓϩμΫτϩʔυϚοϓʹ͍ͭͯ
   Introduction
   ࣗݾ঺հ ձࣾ঺հ ୲౰ϓϩμΫτ঺հ
   Case Study 2
   ؀ڥͷٸܹͳมԽ
   Summary
   ·ͱΊ
   Case Study 1
   ͳͥϩʔυϚοϓͳͷ͔
   

   View Slide

3. ͸͡Ίʹ
   

   View Slide

4. ࣗݾ঺հ
   • ओͳ࢓ࣄ಺༰
   • ϚΫυφϧυެࣜΞϓϦͷϓϩμΫτ
   Ϛωδϝϯτ
   • ࣾ಺ͷϓϩμΫτϚωδϝϯτڭҭ
   • όοΫάϥ΢ϯυ
   • &$ͷϓϩμΫτϚωδϝϯτɺϓϩ
   δΣΫτϚωδϝϯτ
   • ৽نࣄۀ
   

   View Slide

5. ձࣾ঺հ
   • ࠨɿϚΫυφϧυίʔϙϨʔγϣϯ૑ۀऀϨΠ
   ɾ"ɾΫϩοΫ
   • தɿϚΫυφϧυܑఋ͕ͭͬͨ͘ɺࠓͷϚΫυ
   φϧυͷݪ఺ͱ΋͍͑Δళฮ
   • ӈɿۜ࠲ࡾӽͷ೔ຊ߸ళ ೥
   
   

   View Slide

6. ࠓ೔ͷ$BTF 4UVEZʹొ৔͢ΔϓϩμΫτ
   ϚΫυφϧυϞόΠϧΦ
   ʔμʔ
   • 2019೥1݄ʹԭೄݝͰα
   ʔϏε։࢝ɺͦͷޙల
   ։஍ҬΛঃʑʹ૿΍͠
   2020೥1݄ʹશࠃల։׬
   ྃ
   • ϚΫυφϧυެࣜΞϓ
   Ϧ΁ͷϞόΠϧΦʔμ
   ʔػೳ௥Ճʹ൐͍2020
   ೥5݄ʹαʔϏεऴྃ
   ϚΫυφϧυެࣜΞϓϦ
   • Ψϥέʔ࣌୅ͷʮτΫ
   ͢ΔέʔλΠαΠτʯ
   ͷྲྀΕΛټΉΞϓϦ
   • 2020೥3݄ΑΓϞόΠϧ
   ΦʔμʔػೳΛ௥Ճ
   ೥ ೔ຊͷεϚʔτϑ
   ΥϯΞϓϦΞΫςΟϒϦʔν
   1. LINE
   2. YouTube
   3. Google Maps
   4. Google App
   5. Gmail
   6. Apple Music
   7. Twitter
   8. Google Play
   9. Yahoo! Japan
   10. McDonald’s Japan
   χʔϧηϯ Tops of 2019: Digital in
   JapanΑΓ
   

   View Slide

7. Product Roadmap
   

   View Slide

8. A product roadmap is a shared source
   of truth that outlines the vision,
   direction, priorities, and progress of a
   product over time.
   – Atlassian Agile Coach ΑΓ–
   “
   ”
   

   View Slide

9. View Slide

10. ֤πʔϧ͸ࣾ಺޲͚ʹͲΜͳҙຯΛ࣋ͭͷ͔
    Vision Roadmap Backlog
    ໾ׂ ೤ڰͤ͞ΔͨΊͷπʔϧ ະདྷΛڞ༗͢ΔͨΊͷπʔϧ ࣮ݱ͢ΔͨΊͷπʔϧ
    ಛ௃
    ϓϩμΫτͷ໨ࢦ͢΋ͷ͸Θ
    ͔Δ͕۩ମతʹͲ͏͍͏੒௕
    ΛͨͲΔͷ͔͸Θ͔Βͳ͍
    ͜Ε͔ΒͲΜͳ໰୊ʹऔΓ૊Ή
    ͷ͔ɺϓϩμΫτ͕Ͳ͏੒௕͠
    ͍ͯ͘ͷ͔Λࣔ͢
    ։ൃͷͨΊͷ۩ମతͰࡉ͔͍࿩
    ͕ଟ͍
    ڞ༗ൣғ શһʹਁಁ͍ͤͨ͞ ܦӦ૚ΛؚΉ޿͍ൣғͰڞ༗ ϓϩμΫτνʔϜ಺Ͱͷڞ༗
    

    View Slide

11. Case Study:
    ͳͥϩʔυϚοϓͳͷ͔
    

    View Slide

12. ϕʔλςετͷސ٬ௐࠪ݁Ռ͕Α͔ͬͨ
    • ߴ͍NPSͱϦϐʔτҙ޲
    • ओͳωΨςΟϒϑΟʔυόοΫ΁ͷରॲํ๏͕໌֬
    ͜ͷ݁ՌΛड͚ͯࣾ಺͔Β͸͜Μͳ੠͕ʜ
    ࠓͷ··Ͱ΋ຬ଍౓͕ߴ͍ͷ͔ͩΒ
    ΋͏ͦͷ··ग़ͦ͏
    ͙͢ʹશࠃల։͢Δ΂͖ͩ
    

    View Slide

13. ࠓϝΠϯΞϓϦ
    ΁ͷ౷߹͸ةݥ
    ͗͢Δ
    ·ͨΞϓϦ͕૿
    ͑Δ
    POC͕ऴΘͬͨ
    ͹͔Γ
    ళฮ͸ʁίʔϧ
    ηϯλʔ͸ʁ
    ϚΫυφϧυެࣜΞϓϦɺϚοΫσϦόϦʔɺKODOɺߋʹ΋͏ͻ
    ͱͭϞόΠϧΦʔμʔ͕૿͑Δͷ͔ʜެࣜΞϓϦʹ౷߹͍ͨ͠ʜ
    ͱ͸͍͑ࠓ͙͢ʹ˓ઍສͷMAUΛ࣋ͭϚΫυφϧυެࣜΞϓϦʹϞ
    όΠϧΦʔμʔͷػೳΛ௥Ճͨ͠ΒҰମԿ͕ى͜Δ͔Θ͔Βͳ͍
    ର৅͕3ళฮ͚͔ͩͩΒ੒Γཱͭ͜ͱ͕ͨ͘͞Μ͋ͬͨͷʹɺ͜ͷ
    ··શࠃల։Ͱ͖Δͱ͸ࢥ͑ͳ͍ͳʜ
    ͋Εʁͦ΋ͦ΋͓٬༷ʹͱͬͯͷMVP͸ϕʔλͷ݁ՌͰఆٛͰ͖ͨ
    ͚Ͳɺ͜ΕͰళฮ΍ίʔϧηϯλʔ͸ΦϖϨʔγϣϯͰ͖ΔΜͩͬ
    ͚ʁ
    

    View Slide

14. ͦΕ·ͰͷࢿྉʹݱΕ͍ͯͳ͔ͬͨ՝୊ͷྫ
    ళฮγεςϜͱͷ࿈ܞͱΤϥʔϋϯυϦϯά
    ళฮͷϝχϡʔσʔλΛѻ͏ੑೳ
    ళฮ਺͕૿͑ΔʹͭΕͯॏཁ౓͕૿͢ػೳͷ௥Ճ
    ίʔϧηϯλʔΦϖϨʔγϣϯͱAdminը໘
    ஫จ͕ूதͨ͠ࡍͷళฮΦϖϨʔγϣϯ
    

    View Slide

15. ஍Ҭ͝ͱͷల։ͱ problem roadmap
    ໊ݹ԰57ΤϦΞ ۝भɾ࢛ࠃ57ΤϦΞ ౦ژɾۙـ57ΤϦΞ
    Ҏ֎ͷΤϦΞ
    શࠃల։׬ྃ
    ళฮ਺Λ2ഒʹ૿΍͠ͳ͕ΒੑೳΛݕূ
    

    View Slide

16. ϙΠϯτ
    ϩʔυϚοϓͷऴண఺͕
    ໌֬ʹܾ·͍ͬͯͨ
    • αʔϏε։࢝લ͔Βα
    ʔϏεऴ͕ܾྃ·ͬͯ
    ͍ͨ
    • αʔϏεऴྃ·Ͱʹඞ
    ཁͳ΋ͷ͸ʮϚΫυφ
    ϧυެࣜΞϓϦʹ௥Ճ
    ͢Δ΂͖ϞόΠϧΦʔ
    μʔػೳʯͷ.71
    ܦӦऀʹݟͤΔ΂͖৘ใ
    ͷస׵
    • ʮ͍ͭʯʮԿళฮʯ͔
    Βʮ͓٬༷͔Β͸Ͳ͏
    ݟ͑Δͷ͔ʯͱ͍͏ձ
    ࿩΁ͷγϑτ
    ҙࢥܾఆͷ৔ʹϩʔυϚ
    οϓ͕࢖ΘΕΔΑ͏ʹͳ
    ͬͨ
    • ڞ௨ݴޠͱͯ͠ͷϩʔ
    υϚοϓ
    • ͦͷ࣌ظʹղܾ͍ͨ͠
    ՝୊ʹج͖ͮ։ൃҎ֎
    ͷࢪࡦ͕ޠΒΕΔΑ͏
    ʹͳͬͨ
    

    View Slide

17. Case Study:
    ؀ڥͷٸܹͳมԽ
    Image is for placement only. Photo should reflect content.
    

    View Slide

18. ୈճ֎৯࢈ۀߩݙ৆Λड৆ʢ֎৯ࣄۀࣾ෦໳ʣ
    ߩݙཧ༝
    • ৽ͨͳੜ׆༷ࣜͷ֎৯ϞσϧΛϦʔυ
    ߩݙ֓ཁ
    • ࡢ೥݄̍ʹணखͨ͠ϞόΠϧΦʔμʔͷશళಋೖ
    ͕ࠓ೥݄̍ʹ׬ྃɻίϩφࣗॗΛܖػʹʮΩϟο
    γϡϨεɾ଴ͪ࣌ؒθϩɾେޱड஫ʯͷϞόΠϧ
    ΦʔμʔޮՌΛൃشɻಉ࣌ʹʮײછϦεΫճආʯ
    ͱʮ૥͝΋ΓಛधʯΛཱ྆ͤ͞ɺ৽͍͠ੜ׆༷ࣜ
    ʹ޲͚ͨʮू٬਺ݮɾ٬୯Ձ૿ɾച্͛૿ʯͷ֎
    ৯ϞσϧΛࣔͨ͠ɻ·ͨࣗࣾศΛ͸͡Ίग़લؗ΍
    ΢ʔόʔΠʔπͱఏܞͨ͠୐഑αʔϏεͷ׆༂΋
    ໨ཱͬͨɻ
    

    View Slide

19. ͨ·ͨ·͏·͍ͬͨ͘͜ͱ
    ΪϦΪϦͷλΠϛϯάͰؒʹ߹ͬͨ
    • 1݄ʹϞόΠϧΦʔμʔͷશࠃల։͕
    ׬͍ྃͯͨ͠
    • 3݄ʹϞόΠϧΦʔμʔػೳ͕ϚΫ
    υφϧυެࣜΞϓϦʹ௥Ճ͞Ε͍ͯ
    ͨ
    ৽ͨͳχʔζʹϚονͨ͠
    • Ϋϧʔͱͷձ࿩ͷػձ΍ళ಺଺ࡏ࣌
    ؒΛݮΒ͢
    • େਓ਺෼ͷ஫จΛ͢Δͷʹదͨ͠ํ
    ๏
    ҰํͰ͜ͷۮવ͚ͩͰ৐Γӽ͑ΒΕΔΑ͏ͳঢ়گͰ͸ͳ͍ͱ͍͏ةػײ͸ڞ༗͞Ε͍ͯͨ
    

    View Slide

20. ؀ڥͷมԽͱϩʔυϚοϓ΁ͷӨڹ
    Deprioritized
    • ؀ڥͷมԽʹΑΓΧελϚʔ
    χʔζ͕ٸܹʹԼ͕ͬͨ΋ͷ
    • ྫʣΠϯό΢ϯυ޲͚ػೳɺ
    ళ಺ͷ௕࣌ؒ଺ࡏΛલఏͱ͠
    ͨػೳ
    Added
    • લఏͷมԽʹରԠ͢ΔͨΊͷ
    ΋ͷ
    • ྫʣళฮӦۀܗଶͷมߋɺళ
    ฮӦۀ࣌ؒͷࡉ΍͔ͳมߋ
    Prioritized
    • ৽ͨʹੜ·ΕͨΧελϚʔχ
    ʔζΛຬͨ͢෭࣍తޮՌ͕͋
    Δ΋ͷ
    • ྫʣີ΍઀৮Λආ͚Δػೳ
    

    View Slide

21. ίϩφରࡦΛؤுΔ
    ίϩφରࡦʹ࢖ͬͯ͘ΕΔ͓
    ٬༷͕ଟ͍ɻ͜Ε͸νϟϯε
    ͔ͩΒίϩφରࡦͷͨΊͷػ
    ೳΛͲΜͲΜ௥Ճ͠Α͏ʂ
    Ձ஋ͷݟ௚͠
    ͓٬༷ͷٻΊΔ΋ͷ͕มԽ͠
    ͨɻࠓޙ΋ͦͷ܏޲͸ଓͩ͘
    Ζ͏͔ΒɺͲΜͳՁ஋Λఏڙ
    ͢Ε͹Α͍͔Λ৽͍͠ج४Ͱ
    ߟ͑௚ͯ͠ΈΑ͏ɻ
    

    View Slide

22. ϚΫυφϧυެࣜΞϓϦ͕ϞόΠϧΦʔμʔͰ࣮ݱ͍ͨ͜͠ͱ
    For customers:
    ࣗ෼ͷखʹ
    ઐ༻Ϩδ
    For restaurants:
    ߦྻͷͰ͖ͳ͍
    ൟ੝ళ
    

    View Slide

23. ϙΠϯτ
    ͨ·ͨ·ϓϩμΫτ͕׆
    ༂Ͱ͖Δ؀ڥʹ͋ͬͨ
    • ೔ʑ΍͖ͬͯͨ͜ͱͷ
    ੵΈॏͶ͕݁ہ͜͜Ͱ
    ໾ཱͬͨ
    • ৽ͨͳχʔζΛ஗Εͣ
    ʹΩϟονͰ͖ͨ
    ϩʔυϚοϓΛม͑Δܾ
    அ͕Ͱ͖Δ؀ڥͩͬͨ
    • ʮ͓٬༷ͷͨΊʹʯͱ
    ͍͏ڞ௨ͷՁ஋؍͕࠷
    ༏ઌ͞Εͨ
    • ͍ͭऩଋ͢Δ͔୭ʹ΋
    Θ͔Βͳ͍
    ϓϩμΫτͷϏδϣϯ΍
    Ձ஋ʹԊͬͯҙࢥܾఆ͕
    ߦΘΕͨ
    • ͜ͷϓϩμΫτͷՁ஋
    ͕ίϩφରࡦͰ͸ͳ͍
    ͜ͱ͕ࣾ಺Ͱ΋ཧղ͞
    Ε͍ͯͨ
    

    View Slide

24. ·ͱΊ
    ࠓ೔ϩʔυϚοϓʹ͍ͭͯ఻͔͑ͨͬͨ͜ͱ
    • ϩʔυϚοϓ͸ະདྷΛޠΔڞ௨ݴޠͱͯ͠໾ʹཱͭ
    • ൒าઌͷະདྷ͸Ͳ͏ͳ͍ͬͯΔ͔Λৗʹߟ͑ͯϩʔυϚοϓΛͭ͘Δ͜ͱ͕ϓ
    ϩμΫτͷະདྷΛͭ͘Δ͜ͱʹͭͳ͕Δ
    • ϓϩμΫτͷ͕࣠ͿΕͳ͚Ε͹ϩʔυϚοϓ͸ࢥ͍੾Γม͍͍͑ͯ
    

    View Slide

25. Thank you
    

    View Slide