MADE EASYInfographicsChris Lema
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The Power ofSTORY
Since we were kids!We’ve been telling stories
You’re YodaIn terms of the story…
I said it first….she said it louderNancy Duartehttp://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html
The Power ofInfographics
When you saw this…Remember the Matrix?
saw her?How many of you
AN INFOGRAPHICIS A VISUALDEPICTION OFDATA, DESIGNEDTO TELL A STORYTHAT IS MORELIKELY TO BE READ& REMEMBEREDMy Definition
Visuals are processed 60,000xfaster than anything else in ourbrain.50% of our brain is “wired”for visuals.An infographic is 30x more likelyto be read than a text-based article.By the Numbers60k5030
How to AssembleA Visual Story
What point are you trying to make?
Find the research to back you up!
Sketch out your concept!
Where to findThe Data
DataMarket.com NumberOf.netCensus.gov /publicdata/
SOURCEGo to the
An ExampleMaking theCase forWordPress
WORDPRESSEverybody is using
COMPETITIONIt’s killing the
PLUGINSThere are lots of
Already MadeThankfully, the case washttp://yoast.com/wordpress-stats/
You don’t need to be a designerInfographicTools
Now it’s time for aDEMO
How to Find Mehttp://chrislema.comTwitter: @chrislemaFacebook: /chrislemaLinkedIn: /in/mrchrislemaCHRIS LEMA