Google changed user expectations about how search should work, and voice platforms like Alexa are changing mental models again. It's time to modernize our search experiences to meet the user needs of today and tomorrow. This session will discuss 8 key principles of modern search experiences. Then, building on the NPR's own experience in re-platforming its cross-platform search service, this session will explore how to apply those principles to the web, mobile, voice platforms, and beyond.
You'll leave this session with a better understanding of:
- The fundamental expectations and mental models about "search" that your users are bringing with them when they use your system.
- The limitations of machine learning and the essential role that human judgement and high-fidelity metadata play in crafting great search experiences.
- The value of domain expertise in crafting bespoke search-based experiences that are specific to your industry, content, and audience.
- The forthcoming metadata and filtering challenges posed by emerging platforms like voice assistants and AR/VR—and some potential steps you can take today to better "futureproof" your search indexes.
Search helps us discover content we care about and is an escape hatch when navigation has failed us—and by taking cues from Google and Alexa (among others), we can craft new search experiences that are much more responsive to our users' needs.
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