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Embracing the Ebb and Flow

Simon Collison
October 10, 2011

Embracing the Ebb and Flow

Presented at Frontend, Oslo, Norway, October 2011.

Craftsmanship and communication are at the heart of everything we do on the web. With our ability to understand and overcome challenges, we should deliver engaging experiences without compromising our integrity or failing the end user. Still, we're often naive and we make the same mistakes over and over. We get hung up on our tools and confuse our goals. It's time to think and talk smarter, get our priorities straight, and learn from our mistakes.

Simon Collison

October 10, 2011
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  1. Embracing the
    ebb and flow
    Simon Collison
    Frontend, Oslo, October 2011
    @colly colly.com

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  2. Inspiration

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  4. Part one
    The individual

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  6. Strengths & values

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  7. To progress and to create work of
    substance or even greatness, we
    each must start by knowing our
    values, our strengths, and the level
    of expertise we seek
    Strengths and values

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  8. Learning

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  9. The sad, beautiful fact that
    we’re all going to miss almost
    everything.
    Linda Holmes

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  12. Craftsmanship

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  13. Cra smanship is a basic human
    impulse: the desire to do a job
    well for its own sake.
    Cra smanship

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  15. Our tools

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  16. Tools are the scaffold for what we
    produce, the enablers, they help us
    bring our ideas to fruition.
    Our tools

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  19. Inquiry

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  20. Inquiring beyond the “necessary”
    to explore other areas, look at
    things differently, and bring these
    findings back into our work.
    Inquiry

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  22. Think smarter

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  23. Individual lines of inquiry are what
    will, more than anything else, drive
    us to develop greater maturity of
    the discipline of web design.
    Think smarter

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  24. Part two
    The wider web

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  25. Visual grammar

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  26. A rich alphabet of components such as
    line and point, structure, color, shapes,
    rhythm, and movement, which we use
    to shape our messages
    Visual grammar

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  28. Mistakes

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  29. Those who never made mistakes
    never made anything.
    Proverb

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  31. Patterns &
    interactions

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  32. The screen brings with it different
    kinds of challenges for visual design,
    some of which occur exclusively in
    interactive media.
    Jason Santa Maria

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  33. The frame

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  34. The frame of reference marks the
    outer limits of a design and defines
    an area within which the created
    elements and le -over blank space,
    if any, all work together.
    The frame

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  39. http://www.chromeexperiments.com/detail/browser-ball/

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  40. http://wallswaps.com/

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  41. http://wallswaps.com/

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  42. Systems

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  43. We don’t design web pages.
    We design systems.
    Systems

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  45. http://gregorywood.co.uk/ http://jasonsantamaria.com/

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  46. Vocabulary

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  47. Our community has a shared
    responsibility to expand this visual
    language as it applies to the ebb and
    flow of the web, and in turn evolve
    our wri en and verbal vocabulary.
    Vocabulary

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  48. Responsive
    Web Design

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  49. The terms responsive and adaptive
    are distinct yet related, and have
    evolved naturally from outdated
    web-based layout terminology
    Responsive web design

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  52. What next?

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  54. We are the web. We are the makers,
    the explorers, the end users.
    What next?

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  55. Finally

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  57. The
    in the
    ordinary
    extraordinary

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  58. Thank you
    Simon Collison
    @colly
    h p://colly.com

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