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Down the Mountain

Noah Learner
August 09, 2023
Business
0
46

Down the Mountain

I delivered this deck in Seattle at the 2023 MozCon SEO conference. It is a deck about delivering the soft skills needed to get the most out of your career.

Noah Learner

August 09, 2023
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Transcript

  1. Sterling Sky
    noahlearner #MozCon

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  2. noahlearner #MozCon Sterling Sky

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  3. noahlearner #MozCon Sterling Sky
    What’s your dream?

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  4. noahlearner #MozCon Sterling Sky
    What’s your why?

    View Slide

  5. noahlearner #MozCon Sterling Sky
    What would you


    sacrifice to get it?
    


    View Slide

  6. Sterling Sky
    noahlearner #MozCon

    View Slide

  7. noahlearner #MozCon Sterling Sky

    View Slide

  8. noahlearner #MozCon Sterling Sky
    Tom Critchlow’s Skills Maturity matrix

    View Slide

  9. noahlearner #MozCon Sterling Sky
    US salaries, for SEO roles, Tom Critchlow

    View Slide

  10. noahlearner #MozCon Sterling Sky
    The surface area of luck


    © 2010 Jason Roberts
    Doing
    Telling
    Good
    Better
    Best

    View Slide

  11. noahlearner #MozCon Sterling Sky
    1. 2. 3. 4.
    Go
    wide
    Go


    big
    Give
    back
    Go
    deep

    View Slide

  12. noahlearner #MozCon Sterling Sky
    Go wide before


    going deep

    View Slide

  13. noahlearner #MozCon Sterling Sky
    Work in the best
    agency you can.

    View Slide

  14. noahlearner #MozCon Sterling Sky
    Exposure is

    View Slide

  15. noahlearner #MozCon Sterling Sky
    Dig your ditches.

    View Slide

  16. noahlearner #MozCon Sterling Sky
    Embrace
    errors while
    learning.


    They open your brain
    to learning new skills
    at a cellular level.



    https://hubermanlab.com/
    how-to-learn-skills-faster/

    View Slide

  17. noahlearner #MozCon Sterling Sky
    Be curious.

    View Slide

  18. noahlearner #MozCon Sterling Sky
    Do everything

    View Slide

  19. noahlearner #MozCon Sterling Sky
    But we only do…

    View Slide

  20. noahlearner #MozCon Sterling Sky
    •Do pro bono work

    View Slide

  21. noahlearner #MozCon Sterling Sky
    •Do pro bono work


    •Build your passion
    website

    View Slide

  22. noahlearner #MozCon Sterling Sky
    •Do pro bono work


    •Build your passion
    website


    •Friends + family

    View Slide

  23. noahlearner #MozCon Sterling Sky
    Find a way.

    View Slide

  24. noahlearner #MozCon Sterling Sky
    Critical thinking

    View Slide

  25. noahlearner #MozCon Sterling Sky
    Use a decision
    making process

    View Slide

  26. noahlearner #MozCon Sterling Sky
    Problem Solving 101, Ken Watanabe

    View Slide

  27. noahlearner #MozCon Sterling Sky
    The Two Octobers way:
    •Define the problem

    View Slide

  28. noahlearner #MozCon Sterling Sky
    https://fs.blog/first-principles/

    View Slide

  29. noahlearner #MozCon Sterling Sky
    The Two Octobers way:
    •Define the problem


    •Gather + explore data

    View Slide

  30. noahlearner #MozCon Sterling Sky
    The Two Octobers way:
    •Define the problem


    •Gather + explore data


    •Extract insights

    View Slide

  31. noahlearner #MozCon Sterling Sky
    The Two Octobers way:
    •Define the problem


    •Gather + explore data


    •Extract insights


    •Form hypothesis

    View Slide

  32. noahlearner #MozCon Sterling Sky
    The Two Octobers way:
    •Define the problem


    •Gather + explore data


    •Extract insights


    •Form hypothesis


    •Execute test

    View Slide

  33. noahlearner #MozCon Sterling Sky
    The Two Octobers way:
    •Define the problem


    •Gather + explore data


    •Extract insights


    •Form hypothesis


    •Execute test


    •Track + continuously improve

    View Slide

  34. noahlearner #MozCon Sterling Sky
    Learn about +
    remove bias


    

    

    https://thedecisionlab.com/biases-index

    View Slide

  35. noahlearner #MozCon Sterling Sky
    Learn to prioritize

    View Slide

  36. noahlearner #MozCon Sterling Sky
    What should we do
    and when should we
    do it?

    View Slide

  37. noahlearner #MozCon Sterling Sky
    Impact
    High
    Low
    Easy
    Hard
    Ease of implementation

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  38. noahlearner #MozCon Sterling Sky
    Important
    Very
    Not
    VERY
    Not
    Urgent
    Urgent + Important
    Not Urgent + Important
    Not Urgent + Not Important Urgent + Not Important
    DO / DECIDE
    IMMEDIATELY
    DECIDE
    WHEN YOU’LL
    DO IT
    DO / DECIDE
    LATER
    The Eisenhower Matrix


    View Slide

  39. noahlearner #MozCon Sterling Sky
    1. 2. 3. 4.
    Go
    wide
    Go


    big
    Give
    back
    Go
    deep

    View Slide

  40. noahlearner #MozCon Sterling Sky
    Ikigai is a Japanese concept that
    means your 'reason for being.'


    Iki = life and gai = value or worth.

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  41. noahlearner #MozCon Sterling Sky

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  42. noahlearner #MozCon Sterling Sky
    Connect with your heroes.


    Here’s how!
    


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  43. noahlearner #MozCon Sterling Sky
    • Like

    View Slide

  44. noahlearner #MozCon Sterling Sky
    • Like


    • Comment

    View Slide

  45. noahlearner #MozCon Sterling Sky
    • Like


    • Comment


    • DM

    View Slide

  46. noahlearner #MozCon Sterling Sky
    Hey Hey! When are we going
    to do a Zoom? I'd really dig
    meeting you!

    View Slide

  47. noahlearner #MozCon Sterling Sky
    Yo! Just saw Greg’s tweet
    mentioning your “Speed to
    insight”. Makes me want to do
    a Zoom with you if you’re
    open to it.

    View Slide

  48. noahlearner #MozCon Sterling Sky

    View Slide

  49. noahlearner #MozCon Sterling Sky
    • Like


    • Comment


    • Dm


    • Zoom

    View Slide

  50. noahlearner #MozCon Sterling Sky
    Seek as much wisdom
    and perspective as
    possible from others.




    Heather
    Physioc

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  51. noahlearner #MozCon Sterling Sky
    Be a spider.


    Build your web.
    


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  52. noahlearner #MozCon Sterling Sky
    Community


    Join or build your own.

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  53. noahlearner #MozCon Sterling Sky
    Community exposed me to a new
    world of possibilities.


    It showed me examples and
    precedents of people who had
    achieved things I thought were
    impossible, giving me a north star
    to aim for.



    Chima Mmeje

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  54. noahlearner #MozCon Sterling Sky


    Christina
    Ehrensberger


    In terms of my career, I receive a lot
    of requests to collaborate with
    brands, I now have a seat at tables
    that I would never have gotten if it
    wasn’t for Latinas en SEO.


    View Slide

  55. noahlearner #MozCon Sterling Sky

    View Slide

  56. noahlearner #MozCon Sterling Sky

    View Slide

  57. noahlearner #MozCon Sterling Sky

    View Slide

  58. noahlearner #MozCon Sterling Sky
    1. 2. 3. 4.
    Go
    wide
    Go


    big
    Give
    back
    Go
    deep

    View Slide

  59. Sterling Sky
    noahlearner #MozCon
    Write a blog.

    View Slide

  60. Sterling Sky
    noahlearner #MozCon
    Host a podcast.

    View Slide

  61. Sterling Sky
    noahlearner #MozCon
    Learn to speak.

    View Slide

  62. Sterling Sky
    noahlearner #MozCon
    It doesn't matter what you want.


    There's always somebody
    who has what you want
    and they're almost always
    a better communicator
    than we are.


    Brenden
    Kumarasamy


    MasterTalk

    View Slide

  63. noahlearner #MozCon Sterling Sky
    • It will make you a better thinker

    View Slide

  64. noahlearner #MozCon Sterling Sky
    • It will make you a better thinker


    • It will open many professional doors

    View Slide

  65. noahlearner #MozCon Sterling Sky
    • It will make you a better thinker


    • It will open many professional doors


    • You’ll make friends all over

    View Slide

  66. noahlearner #MozCon Sterling Sky
    • It will make you a better thinker


    • It will open many professional doors


    • You’ll make friends all over


    • You’ll learn the communication skills
    necessary to work at the highest
    levels

    View Slide

  67. noahlearner #MozCon Sterling Sky
    Tom Critchlow’s Skills Maturity matrix

    View Slide

  68. noahlearner #MozCon Sterling Sky
    Storytelling - I think now
    more than ever before we
    have to know how to take
    insight and communicate it
    to clients in a commercial
    way.



    Carrie Rose

    View Slide

  69. Sterling Sky
    noahlearner #MozCon
    Be bold.

    View Slide

  70. Sterling Sky
    noahlearner #MozCon
    Jennifer Cohen


    Ted Talk


    https://youtu.be/wM82hE6oimw
    

    

    Bigger Better Bolder

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  71. Sterling Sky
    noahlearner #MozCon
    You need to ask for what you
    want. Period.

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  72. Sterling Sky
    noahlearner #MozCon
    Chase what you want and
    don’t settle for what you get.

    View Slide

  73. Sterling Sky
    noahlearner #MozCon
    •The 10% target.

    View Slide

  74. Sterling Sky
    noahlearner #MozCon
    •The 10% target.


    •Anything you want, you should try for
    at least 10 times.

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  75. Sterling Sky
    noahlearner #MozCon
    •The 10% target.


    •Anything you want, you should try for
    at least 10 times.


    •You’ll get comfy failing 90% of the time.

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  76. noahlearner #MozCon Sterling Sky
    Inertia / status quo
    bias.

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  77. noahlearner #MozCon Sterling Sky
    Uncertainty.

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  78. noahlearner #MozCon Sterling Sky
    Loss aversion.
    

    Pain of losing is 2X the
    pleasure of winning.


    Kahneman, D., & Tversky, A. (1977). Prospect
    Theory. An Analysis of Decision Making Under Risk

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  79. noahlearner #MozCon Sterling Sky
    Imposter syndrome.

    View Slide

  80. noahlearner #MozCon Sterling Sky

    View Slide

  81. noahlearner #MozCon Sterling Sky
    Remember your dream?


    It is worth it.

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  82. noahlearner #MozCon Sterling Sky
    Therapy

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  83. noahlearner #MozCon Sterling Sky
    We’re SEOs, we optimize things.


    Why wouldn’t you want to
    optimize your life too with
    therapy?



    Petra


    Kis-Herczegh

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  84. noahlearner #MozCon Sterling Sky
    Box breathing

    View Slide

  85. noahlearner #MozCon Sterling Sky
    Remember your
    ditches.

    View Slide

  86. noahlearner #MozCon Sterling Sky
    Record your wins


    and revisit often.

    View Slide

  87. noahlearner #MozCon Sterling Sky
    1. 2. 3. 4.
    Go
    wide
    Go


    big
    Give
    back
    Go
    deep

    View Slide

  88. noahlearner #MozCon Sterling Sky
    Hamlet


    Batista

    View Slide

  89. noahlearner #MozCon Sterling Sky
    Be vulnerable.

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  90. noahlearner #MozCon Sterling Sky
    Mentor.

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  91. noahlearner #MozCon Sterling Sky

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  92. noahlearner #MozCon Sterling Sky
    Lori,


    Calvin,


    and Dylan

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  93. noahlearner #MozCon Sterling Sky
    Max and Shadow

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  94. noahlearner #MozCon Sterling Sky
    Our humble abode.

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  95. noahlearner #MozCon Sterling Sky
    We’re Done!
    Resources


    https://bit.ly/mozcon23

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  96. Sterling Sky
    noahlearner #MozCon

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