A designer walks into a library…

Transcript

1. A DESIGNER WALKS
   INTO A LIBRARY…
   Presented by Paul-Jervis Heath
   at I2C2 in Manchester
   on Thursday, 7 March 2014.
   MODERN
   HUMAN.
   

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2. Hello! I’m Paul and I’m
   a designer and
   innovation consultant.
   

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3. 
   Photo credit
   Flickr user Anna L Martin - http://bit.ly/1hOknrj
   114
   libraries
   8m
   volumes
   in the University Library
   6,000
   academic staff
   18,500
   students
   

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4. Academic Libraries
   face a perfect storm.
   
   Photo credit
   Flickr user Jerry Angelica Photography - http://bit.ly/1pKfZzc
   

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5. Consumer technology is
   driving the expectations of
   both students and faculty.
   

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6. The library is a natural home
   for an institutions eLearning
   platform, MOOC and the
   material it contains.
   

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7. Open Access represents a
   seismic shift that
   publishers will not be
   able to continue to resist.
   
   Photo credit
   Flickr user danielito311 - http://bit.ly/OMVJ24
   

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8. “To invent a future that
   doesn't exist, you really have
   to understand what people
   are doing today and
   completely reimagine it”
   – Bill Burnett: executive director of the design program at d.school, Stanford.
   
   Photo credit
   Flickr user kakakakatie1983 - http://bit.ly/OMU2Sb
   

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9. Innovation is driven
   by design research
   not market research.
   

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12. • Workarounds: Quick, seemingly efficient solutions that address the symptoms of
    a problem not the root cause.
    • Values: People’s values play an important role in their motivations. What do they
    value? What’s important to them? What’s not?
    • Inertia: Situations in which customers act out of habit. How can you leverage or
    break that inertia?
    • Shoulds vs. Wants: People struggle with the tension between wants: things they
    crave in the moment; and shoulds: things they know are good for them in the
    long term. How can you help people move from where they are to where they
    want to be?
    What are we looking for?
    

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13. Adapted from:
    Diffusion of Innovations, Everett M Rogers. (1962).
    Crossing the Chasm, Geoffrey Moore. (1991).
    Early Adopter Early Majority Late Majority Laggards
    

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14. 
    Immerse Imagine Invent Articulate
    
    Entypo Pictograms
    by Daniel Bruce - http://entypo.com.
    

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15. Searching for clichés
    Product Interaction Pricing
    
    Adapted from:
    Disrupt: Think the unthinkable to spark transformation
    in you business, 2010, Luke Williams.
    

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16. Let’s Design a Better World with
    Everyone.
    
    Idea Jams enable
    lots of people to
    be involved in the
    ideation process.
    Photo credit
    Flickr user asadotzler - http://bit.ly/15sTd0V
    

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17. Card and Glue, Lego and
    Minecraft are all media that
    can be used for participatory
    design workshops.
    

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18. Architects vs. Scientists:
    synthesis as a creative
    problem-solving strategy.
    
    Photo credit
    Flickr user kakakakatie1983 - http://bit.ly/OMU2Sb
    

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19. CHAPTER TITLE.
    Early stage prototyping
    provides validated learning.
    

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20. • Use prototypes to learn about user behaviour with your concept
    • Validates emergent service against business objectives and goals
    • Validates Concepts with Users
    • Use Scenario Testing, Concept Probes, Cognitive Walkthroughs with Real
    Users, Mock environments, Roleplay.
    Experimenting with prototypes.
    

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21. • Iteration is vital for success
    • Treat the concept as a hypothesis not as a definitive solution
    • Learn everything you can
    • Adapt to what you learn
    • Refine the concept, refine the prototype
    • Test Again
    Iterate and refine.
    

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22. With University of
    Cambridge we’re
    using design thinking
    to work out how we
    address the challenges
    of the 21st Century.
    
    Photo credit
    Flickr user YLev - http://bit.ly/MDQTCh
    

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23. • Change is coming and it looks exciting.
    • Focus group are not design research and will not lead to innovation.
    • Shadowing and diary studies help you understand people’s latent needs,
    their behaviour and their motivations.
    • Divergent thinking and convergent think are separate stages of creative
    problem solving.
    Wait, what did he say?
    

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24. • Identifying clichés and turning them on their heads kick-starts creativity.
    • Codesign involves everyone in coming up with solutions. It can be a
    huge amount of fun and it’s massively valuable.
    • Synthesis is just as valuable as analysis and leads to different solutions.
    • Prototype as early as possible. Learn everything you can from your
    prototypes.
    Wait, what did he say?
    

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25. Paul-Jervis Heath
    [email protected]
    @pauljervisheath
    MODERN
    HUMAN.
    We use human-centred design to help
    businesses invent their future. We’re a
    design practice & innovation consultancy.
    Find out more at http://modernhuman.co
    

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