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5 minutes of I Can Smell Your CMS

Phil Hawksworth
June 18, 2013
Programming
199
19k

5 minutes of I Can Smell Your CMS

A lightning talk version of a talk about the dangers of over-engineered CMS platforms.

This 5 minutes talk was given at The London Content Strategy Meetup: http://www.meetup.com/content-strategy-london/events/116285272/

#cslondon13

More info and access to a deeper look at this topic via my blog: http://hawksworx.com/blog/london-content-strategy-meetup/

Video of this presentation coming soon.

A longer version of this talk will be at http://speaktheweb.org/ in Leeds, Uk soon.

Phil Hawksworth

June 18, 2013
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Transcript

  1. ~
    CMS
    I CAN SMELL YOUR
    @PHILHAWKSWORTH

    View Slide

  2. ~
    AVOID
    LOCK-IN
    TECHNOLOGY / AGENCY

    View Slide

  3. CMSLAYOUT
    CONTENT
    USERS

    View Slide

  4. ~
    PARADOX
    THE CMS

    View Slide

  5. proportional to
    CHANGES
    COST OF
    SYSTEM
    COST OF

    View Slide

  6. CHOICE
    ~
    PARALYSIS

    View Slide

  7. versus
    POWERFUL
    WORKFLOW
    GETTING
    SHIT DONE

    View Slide

  8. Marrissa Mayer
    Google
    Greg Linden
    Amazon
    100 MS OF EXTRA LOAD TIME
    CAUSED 1% DROP IN SALES
    500 MS OF EXTRA LOAD TIME
    CAUSED 20% FEWER SEARCHES
    PERFORMANCE

    View Slide

  9. WYSIWTF

    View Slide

  10. Rachel Andrew
    THE POWER TO
    RUIN THEIR SITE

    View Slide

  11. ~
    HYGIENE
    URL minty fresh

    View Slide

  12. CONSTRAINTS
    CAN BE
    ENABLERS

    View Slide

  13. MANAGE
    not
    CONTENT
    DESIGN

    View Slide

  14. SIMPLICITY

    View Slide

  15. Government Digital Service
    22 MILLION
    UNIQUES PER MONTH
    110 MILLION
    PAGE VIEWS PER MONTH

    View Slide

  16. MARKDOWN
    55941
    PUBLISHED DOCUMENTS
    778
    AUTHORS GLOBALLY

    View Slide

  17. all the
    THINGS
    AUTOMATE

    View Slide

  18. ~
    ENTERPRISE
    LEVEL

    View Slide

  19. TO FINISH
    1. WHAT REALLY NEEDS TO BE DYNAMIC?
    2. YOU DESIGN THE SITE, THE CMS DOESN’T
    3. MANAGE CONTENT, NOT DESIGN
    4. MAKE IT INVISIBLE
    THANKS

    View Slide

  20. THANKS
    @PHILHAWKSWORTH
    http://hawksworx.com/blog/i-can-smell-your-cms-a-talk-at-fronteers
    http://digital.cabinetoffice.gov.uk/2012/11/22/seo-compare-govuk-directgov
    https://www.gov.uk/designprinciples
    https://www.gov.uk/performance/dashboard
    http://jekyllrb.com
    http://grabaperch.com

    View Slide