4 Signs Your Business is Dying

Transcript

1. 4 Signs Your
   Business is Dying
   & How to Revive It
   

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2. Josh Pigford
   @Shpigford
   

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6. baremetrics.io
   

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7. Death / Revival
   How to spot it & what to do
   

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8. Dying
   ARPU is < $20
   

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9. Single-digit ARPU’s
   are a death sentence
   

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10. Why?
    

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11. Support
    

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12. Support work is a
    cancer to progress
    

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13. 1000 @ $3/mo
    

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14. 30 @ $100/mo
    

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15. High ARPU means less
    support for more money
    

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16. Little money
    !
    Little loyalty
    =
    

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17. ARPU Comparison
    TrackThePack: $2

    PopSurvey/Temper: $30
    Baremetrics: $65
    

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18. Revive
    Charge More
    

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19. B2B & <$20
    Grossly undervaluing product
    

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20. Won’t pay more? You
    aren’t solving a big
    enough pain
    

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21. Dying
    Revenue ceiling is < $100
    

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22. Good measuring stick
    for value
    

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23. Can’t charge > $100?
    Not providing enough value
    

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24. Low value means
    low loyalty & high churn
    

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25. The more you can charge
    one person, the more you
    can charge the rest
    

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26. Ceiling Comparison
    PopSurvey/Temper: $100
    Baremetrics: $700
    

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27. Revive
    Provide more value
    

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28. Dying
    Churn is over 25%
    

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29. 1 out 4 customers bailing
    is not sustainable
    

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30. Not an easy fix
    Fundamental issue of
    low value
    

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31. Churn Comparison
    Temper: 25%
    Baremetrics: 9%
    

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32. Revive
    Increase engagement
    

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33. More engagement
    means it’s less
    disposable
    

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34. Dying
    1 year and < $2000 MRR
    

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35. Good indicator you
    aren’t solving a real
    problem
    

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36. Not a time to suck it
    up and push through
    

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37. Too many easier (and
    more profitable) pains
    to solve
    

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38. Revive
    Lost cause
    

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39. Change product
    offering, charge more
    or shut it down
    

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40. So where’s the
    hope?
    

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41. If you keep doing what
    you’re doing, you’ll keep
    getting what you’re getting
    

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42. Throw as much as you
    can at the wall and see
    what sticks
    

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43. Nothing sticks? Be
    honest with yourself
    and move on
    

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44. Trudged away on
    PopSurvey & Temper
    for 3+ years
    

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45. Baremetrics
    surpassed 3 years of
    work in < 5 months
    

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46. Which would you work on?
    

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47. Don’t waste your time
    on things that don’t
    make an impact
    

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48. Josh Pigford
    @Shpigford
    [email protected]
    

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49. shpig.me/bizdying
    

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